Visual Merchandising at the Fresh Counter with Fresh Look Promoter

Create emotions, enhance brands, increase revenue: market research shows that shoppers act spontaneously. Many of their purchasing decisions are made in-store. Spark incentives where your customers decide, with Fresh Promoter, the METTLER TOLEDO application for visual merchandising at the service counter.

Text, images, animations or videos: the Fresh Promoter application from METTLER TOLEDO makes child's play of implementing visual merchandising campaigns onto the customer displays of the UC Line scales – and you’re in the director’s chair!

In this webinar you will learn:

• Analysis of shopper behavior in the fresh department
• Technology issues of in-store marketing
• Marketing processes to support in-store marketing
• A case study on promotions at the meat & seafood counter
• Technical requirements for content management systems